Participate & Earn a DIPLOMA CERTIFICATE
This is a development certificate course targeted at Small and Medium Scale Entrepreneurs, Self-Employed Individuals, Working Professionals, Professional Artisans, Freelancers and Business Owners widely aimed at equipping them with useful Technological and e-Business knowledge that will improve their business, employability and productivity in the work and business place.
This program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.
COURSE MODULES:
Part A:
▪ Introduction to Digital Marketing
▪ Components of Digital Marketing Practice
▪ Building an excellent Personal Social Media Brand
▪ Content Marketing (Design & Management)
▪ Email Marketing
▪ Social Media Marketing for Business
▪ SEO & SEM
▪ Online Advertising
▪ Brand & Reputation Management
▪ Web Analytic
Part B:
▪ Business Presentation
▪ Introduction to Marketing, New Product Development and Competition
▪ Career Opportunities in Digital Marketing
▪ Introduction to Digital Marketing
▪ Components of Digital Marketing Practice
▪ Building an excellent Personal Social Media Brand
▪ Content Marketing (Design & Management)
▪ Email Marketing
▪ Social Media Marketing for Business
▪ SEO & SEM
▪ Online Advertising
▪ Brand & Reputation Management
▪ Web Analytic
Part B:
▪ Business Presentation
▪ Introduction to Marketing, New Product Development and Competition
▪ Career Opportunities in Digital Marketing
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